Upfield
Paper Margarine tub for plastic replacement
Upfield is the largest plant-based consumer product company in the world and has been the leading brand in the spreads category.
The brands in the portfolio were found from 1871 onwards:
- Flora
- Becel
- Blueband
- ProActive
- Rama
- CountyCrock (USA)
- Violife
- Lätta
- I Can’t Believe It’s Not Butter
- Tulipan
Pepper Design support the R&D department since 2019 for several (on-going) projects in close co-operation with the R&D team in several areas:
- Design
- Technical
- Mock-up support
- Visuals
- Explanatory (short) movies
This challenging project is the replacement of plastic tubs to plastic-free, oil-resistant paper tubs are fully recyclable.
This process has taken approximately four years recently launched (beginning 2024) with the brand Flora.
