Paper Margarine tub for plastic replacement

Upfield is the largest plant-based consumer product company in the world and has been the leading brand in the spreads category.

The brands in the portfolio were found from 1871 onwards:

  • Flora
  • Becel
  • Blueband
  • ProActive
  • Rama
  • CountyCrock (USA)
  • Violife
  • Lätta
  • I Can’t Believe It’s Not Butter
  • Tulipan

Pepper Design support the R&D department since 2019 for several (on-going) projects in close co-operation with the R&D team in several areas:

  • Design
  • Technical
  • Mock-up support
  • Visuals
  • Explanatory (short) movies

This challenging project is the replacement of plastic tubs to plastic-free, oil-resistant paper tubs are fully recyclable.

This process has taken approximately four years recently launched (beginning 2024) with the brand Flora.